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News & Features | Feb 15th, 2011

Surf Anonymously? A Visual Map of How Marketers Track Your Online Habits

Elaine Rigoli

Check out a fantastic, highly visual chart (via the link below) that details in several steps how advertisers are able to track consumers, from first-party tracker files to cookies and beyond, as well as what a “Privacy Bill of Rights” would look like. As this blog on Site Jabber explains, “the idea of a national ‘Privacy Bill of Rights’ arrived two weeks after the Federal Trade Commission recommended the creation of a ‘Do Not Track’ tool to let consumers stop or restrict advertisers from studying their online activity for ad targeting purposes — including the websites they visit, the links they check, their Internet searches, and their online purchases.”

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