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Ask the Expert: Does Facebook Make Money Off Of What Happens On My Smartphone?

Ask the Expert: Does Facebook Make Money Off Of What Happens On My Smartphone?

Facebook seems like it is counting on the fact that you can’t tell the difference between “sponsored stories” and “sponsored” newsfeed posts, and that you won’t remember if you liked a product or company or not.

Right now, Facebook makes over $3 billion a year on advertising, but they’re always looking for ways to make more. How much do they need? Apparently, more than that. Read on for more details.

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FTC, Facebook Settle Online Privacy, Deceptive Advertising Dispute

Ever had the frustrating experience of discovering your so-called “private” photo album on Facebook has been made public for all the world to see? Well, here’s a bit of good news.

On Friday afternoon, the Federal Trade Commission finally reached its long-awaited privacy settlement with Facebook, resolving charges that Facebook deceived consumers by telling them they could keep their information on Facebook private, and then repeatedly allowing it to be shared and made public.

This concludes a long saga between the FTC and Facebook, and although Facebook admitted no wrong-doing, the FTC pressed on with its case for months. What were some of the privacy offenses? Read More

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Ask the Expert: Twitter Opts In to Allowing You to Opt Out

Q: “I recently heard that Twitter was implementing the Do Not Track feature for its users. This sounds good, but I don’t really know much about it. Can you tell me more about Do Not Track?”

Twitter should be applauded for putting our privacy before their profits.

While the Do Not Track feature is not the only thing we should be using to protect our online privacy, it’s important that a social media company like Twitter supports robust privacy tools. The Do Not Track feature is one of those tools.

First, let’s take a look at the Do Not Track feature and its pros and cons. Read More

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The Government’s New Consumer Privacy ‘Bill of Rights’ a Positive Step Forward

The Obama Administration recently unveiled plans for a consumer privacy “bill of rights” that, at first glance, looks very promising.

The plan would give citizens more control over how their personal information is collected and used by online companies. It also sets standards regarding individual control, transparency, and accountability.

In a nutshell, this plan gives people the ability to opt out of having their personal data collected as well as forcing companies to adhere to clear and accessible privacy policies. Read More

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‘Your AdChoices’ — Are Targeted Ads Good for You or Not?

Does targeted advertising benefit you — or hurt your privacy?

The Digital Advertisers Alliance, a group made up of the nation’s leading media and marketing trade associations, recently launched a public education campaign called “Your AdChoices” aimed at letting the public know about why targeted online advertising (or what they call interest-based advertising) is a good thing.

The DAA has spent the last few years developing online data collection best practices for the advertising industry, called the Self-Regulatory Program for Online Behavioral Advertising. Read More

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FTC Settles With Kids’ Social Networking Site, Online Advertiser Network

The Federal Trade Commission has reached two privacy settlements with the following online companies:

  • Skid-e-kids, a social networking site for children. The FTC accused the site of collecting personal information from 5,600 kids without parental permission. This is a violation of the Children’s Online Privacy Protection Act that forbids Internet companies from allowing children under 13 to register and provide personal information (date of birth, email address, home address, first and last name, etc.).

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An Emancipation from Facebook with Unthink: The Social Media Privacy Report

With a proclamation of sorts, Unthink, the newest start-up social networking site that plans to dethroned the evil chains of Facebook, launched last week. It claims to give users the right to own their data and asserts that freedom and emancipation are the keys to their site. Will Unthink give users the right to privacy and security? Read More

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The Cookie Wars: In Europe, Challenges to Setting Boundaries for Internet Privacy

The cookie wars continue in Europe, with European Union regulators pushing a move to require consumers to “opt in” to online profiling by clicking on icons within ads. According to The New York Times, the regulators feel that by “having consumers opt in, rather than opt out, they will be better protected and informed about what happens with their information.” But website advertising groups contend that an opt-in requirement would require a cumbersome layer of pop-up windows, ultimately killing off online ads. Read More

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Outgunned: Why Online Privacy Feels Like a Losing Battle

Chris Hoofnagle discusses online privacy in this SFGate article. In the interview, the law professor states, “The problem is that, individually, users never have the motivation or technical skills to circumvent the hundreds of companies that are intent upon unique user tracking. They’re just outgunned.” Read More

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Social Networking Security: Privacy Steps to Take Today

This week we are fortunate to have guest writer Susie Jones, author of 8 Core Values: Security, Privacy, and Asset Protection. A business owner for the past 20 years — with the last six years spent working in online business ventures — today she shares the issue of online privacy invasions, learning to “opt out” of websites that track your information, and other steps to protect yourself online. Click above to read her suggestions for online security measures.
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