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The Federal Trade Commission and online advertising company Chitika have reached a final settlement over illegally tracking consumers’ online activities. You may recall that Chitika and the FTC were at odds over behavioral advertising – you know, that’s when you see display ads that correlate to your interests, recent searches, or online purchases. The FTC accused Chitika of using “deceptive” consumer opt-out mechanisms that violated federal law. Chitika, according to the FTC, tracked consumers’ online activities — even after they chose to opt out of online tracking. Read More
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emailFTC Claims Online Advertiser Deceived Consumers Who Wanted to Opt Out From Targeted Ads
Posted on Tuesday, March 22nd, 2011 by Elaine Rigoli
The Federal Trade Commission calls it deception, while the accused online advertising company calls it merely a technical bug. What happened to make the FTC so angry with online advertising company Chitika, Inc.? The FTC accused Chitika of using deceptive consumer opt-out mechanisms that violated federal law. If you’ve ever seen display ads that correlate to your interests, recent searches, or online purchases, welcome to the world of behavioral advertising. Read More
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