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data brokers


Acxiom and Database Marketing: Learn About ‘Big Brother’ on Steroids and How to Opt Out

Have you ever heard of a company called Acxiom? If you’re like most Americans, probably not. But while you may not know much about Acxiom, they sure know a lot about you.

Acxiom knows more about you than the IRS, FBI, Facebook, and Google. It’s likely that they know your age, race, sex, marital status, education background, political leanings, household income, and much more.

Forrester Research once said Acxiom — headquartered in Little Rock, Arkansas — “demonstrated surprising nimbleness in modernizing its offering and arguably leads the industry with its digital solutions,” but what does this $1.15 billion-a-year company do behind the scenes?

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The Shady World of Data Brokers: How to Remove Your Sensitive Information From Their Databases

Did you know that there is an entire industry devoted to buying and selling your personal information?

This includes your current and past addresses, your age, the names of your neighbors, and your purchase history, among other things.

The companies that compile and sell this information are called data brokers. It is a huge industry, but most people don’t even know that it exists. And data brokers would like to keep it that way. Read More

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