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do not track


‘Do Not Track’ On by Default in Internet Explorer 10

Microsoft has good news for users concerned with Internet privacy. They recently announced that the Do Not Track option will be turned on by default for users of Internet Explorer 10.

This decision may not seem like a big deal, but it is. The Do Not Track option has been around for five years and while some online advertisers have promised to respect it, because it has not been a system default, few consumers have turned it on and thus advertisers were not very concerned about it.

Microsoft’s decision to make Do Not Track a system default may abruptly change all of that. Read More

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Lotame, Online Tracking, and Your Privacy

Lotame is a behavior targeter focused on social networks, like Facebook. The information that Lotame and other similar companies gather is considered anonymous because it identifies web browsers, not individuals. But the aggregation of data from multiple sources means companies Read More

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eXelate, Online Tracking, and Your Privacy

eXelate Media, recently partnered with Neilsen, is a start-up that collects and sells web data on consumers. eXelate has some regulators voicing concerns that linking web-surfing habits with personal data crosses a major privacy line. eXelate gathers online consumer data Read More

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BlueKai, Online Tracking, and Your Privacy

BlueKai is an online marketing firm that provides data to marketers, ad networks and publishers. The main purpose of this data, held in a repository called the BlueKai Data Exchange, is to target ads to consumers. BlueKai claims to have Read More

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