Have you ever wondered whether political parties are placing tracking cookies on your computer when you visit their websites?
This worries me, because I don’t want to be tracked by anyone, so I dug deeper to find out what exactly they are tracking.
As you probably know by now, online advertisers place cookies on your computer so they can track which websites you visit. Based on the websites you visit, they serve you relevant ads.
Political parties use similar tracking cookies in an effort to help sway your vote. So yes, you are being tracked by one or both campaigns if you visit their websites and do not employ cookie-blocker software.
It’s called data mining, and it’s a multi-billion dollar industry that most people don’t even know is happening. And advertisers, as well as the political campaigns, want to keep it that way.
Let’s take a look at how and why they do it.