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According to this Bloomberg Businessweek article, Google’s chairman and former CEO Eric Schmidt called Google an “identity service” or platform on which it can build other products. In other words, real names are more valuable to advertisers. Read More
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emailUnderstanding the Network Advertising Initiative and How to Opt Out
Posted on Tuesday, March 22nd, 2011 by Jared Howe
The Network Advertising Initiative is an industry trade group formed in 1999 that develops self-regulatory standards for online advertising. Advertising networks created the organization in response to concerns from the Federal Trade Commission and consumer groups that online advertising harmed Read More