What are the boundaries for collecting personal data and information for marketing purposes?
Today in Las Vegas, at the Consumer Electronics Show, two leaders from the Future of Privacy Forum will be on a panel discussion that explores the boundaries for collecting such personal information.
As consumers, we’ve almost come to expect an extreme amount of online tracking. But the Future of Privacy speakers will point out some interesting inconsistencies with those attitudes. For example, the grocer who bombards shoppers with questions about other lifestyle choices (e.g., where they vacationed, what movies they recently viewed, what books they read, where their children attend college) does breach norms of appropriateness.