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FTC, Facebook Settle Online Privacy, Deceptive Advertising Dispute

Ever had the frustrating experience of discovering your so-called “private” photo album on Facebook has been made public for all the world to see? Well, here’s a bit of good news.

On Friday afternoon, the Federal Trade Commission finally reached its long-awaited privacy settlement with Facebook, resolving charges that Facebook deceived consumers by telling them they could keep their information on Facebook private, and then repeatedly allowing it to be shared and made public.

This concludes a long saga between the FTC and Facebook, and although Facebook admitted no wrong-doing, the FTC pressed on with its case for months. What were some of the privacy offenses? Read More

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Ask the Expert: Are There Alternatives to Gmail That Respect My Privacy?

Q: “I was dismayed to find out about Google’s new privacy policies that allow them to collect information when I use their products, such as Gmail. I like Gmail a lot and don’t really want to give it up, but I’m wondering if there are any alternatives that don’t invade my privacy. Do you have any suggestions?”

A: You bring up a good point. Many people use Gmail because it’s a good email program, but few people know how much information Google collects about them.

As I mentioned in a blog post a few months ago, the amount of information Google collects and stores on each user is quite staggering.

Google tracks and stores every email you send, as well as every Google search term, the content in every Google chat, every conversation on Google Voice, and every appointment you enter into their calendar, among other things. Even if you’re not logged into Google, they can still track information on you for up to six months.

As part of privacy changes they made a few months ago, if you use any Google products, you cannot opt out of this data collection.

The reason they do this is (no surprise) because of the money they can charge advertisers who want this information. They are betting that you won’t give up their products.

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Ask the Expert: Twitter Opts In to Allowing You to Opt Out

Q: “I recently heard that Twitter was implementing the Do Not Track feature for its users. This sounds good, but I don’t really know much about it. Can you tell me more about Do Not Track?”

Twitter should be applauded for putting our privacy before their profits.

While the Do Not Track feature is not the only thing we should be using to protect our online privacy, it’s important that a social media company like Twitter supports robust privacy tools. The Do Not Track feature is one of those tools.

First, let’s take a look at the Do Not Track feature and its pros and cons. Read More

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The Government’s New Consumer Privacy ‘Bill of Rights’ a Positive Step Forward

The Obama Administration recently unveiled plans for a consumer privacy “bill of rights” that, at first glance, looks very promising.

The plan would give citizens more control over how their personal information is collected and used by online companies. It also sets standards regarding individual control, transparency, and accountability.

In a nutshell, this plan gives people the ability to opt out of having their personal data collected as well as forcing companies to adhere to clear and accessible privacy policies. Read More

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Ask the Expert: What You Should Know About Google’s New Privacy Policies

Google’s new privacy policy changes have many privacy advocates up in arms. It begs the question: does our personal information belong to us or the corporations that collect it? Instead of being forced to adhere to these data collection rules in order to use a popular product, shouldn’t we insist that companies give us the option to allow or deny them permission to track and store our personal information? What happens if hackers get ahold of this information?

Read on for more information about Google’s new privacy policies. Read More

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‘Your AdChoices’ — Are Targeted Ads Good for You or Not?

Does targeted advertising benefit you — or hurt your privacy?

The Digital Advertisers Alliance, a group made up of the nation’s leading media and marketing trade associations, recently launched a public education campaign called “Your AdChoices” aimed at letting the public know about why targeted online advertising (or what they call interest-based advertising) is a good thing.

The DAA has spent the last few years developing online data collection best practices for the advertising industry, called the Self-Regulatory Program for Online Behavioral Advertising. Read More

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Online Recognition: When Even Your Face Is a Privacy Risk

Imagine living in a world where you could instantly find out the average age of people at a bar, or view an ad specifically tailored for you when you walk by a billboard, or use a website that knows the name of every person in your uploaded pictures.

This may sound like science fiction, but these things actually exist right now. This is the brave, new world of facial recognition software, and it is evolving at an ominously fast rate.

While this technology has many benefits and some mind boggling applications, questions about security and privacy have not yet been adequately addressed. We may be entering an era when even your face is a privacy risk. Read More

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FTC Settles With Kids’ Social Networking Site, Online Advertiser Network

The Federal Trade Commission has reached two privacy settlements with the following online companies:

  • Skid-e-kids, a social networking site for children. The FTC accused the site of collecting personal information from 5,600 kids without parental permission. This is a violation of the Children’s Online Privacy Protection Act that forbids Internet companies from allowing children under 13 to register and provide personal information (date of birth, email address, home address, first and last name, etc.).

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The Cookie Wars: In Europe, Challenges to Setting Boundaries for Internet Privacy

The cookie wars continue in Europe, with European Union regulators pushing a move to require consumers to “opt in” to online profiling by clicking on icons within ads. According to The New York Times, the regulators feel that by “having consumers opt in, rather than opt out, they will be better protected and informed about what happens with their information.” But website advertising groups contend that an opt-in requirement would require a cumbersome layer of pop-up windows, ultimately killing off online ads. Read More

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Outgunned: Why Online Privacy Feels Like a Losing Battle

Chris Hoofnagle discusses online privacy in this SFGate article. In the interview, the law professor states, “The problem is that, individually, users never have the motivation or technical skills to circumvent the hundreds of companies that are intent upon unique user tracking. They’re just outgunned.” Read More

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